# Salon Felice Uptown > Salon Felice Uptown is a premier hair salon nestled in the heart of Victoria, BC, dedicated to delivering exceptional hair care and styling services to every client who walks through our doors. Our talented team of skilled stylists brings passion, creativity, and expertise to each appointment, whether you are looking for a fresh cut, a bold color transformation, or a polished blowout. We pride ourselves on using high-quality products and the latest techniques to ensure your hair looks and feels its absolute best. At Salon Felice Uptown, we believe that great hair has the power to boost confidence and elevate your everyday style. Come experience the warm, welcoming atmosphere and personalized care that sets us apart as one of Victoria's most trusted and beloved hair salons. - Business type: Salon --- ## Core Pages - [Home](https://www.salonfelice.ca/): Overview of Salon Felice Uptown — who we are and what we offer - [About](https://www.salonfelice.ca/about/): Company background, mission, and our story - [Services](https://www.salonfelice.ca/services/): Browse our full service catalog with descriptions and pricing - [Team](https://www.salonfelice.ca/team/): Meet our staff and specialists - [FAQ](https://www.salonfelice.ca/faqs/): Answers to the most common questions about our services and policies - [Contact](https://www.salonfelice.ca/contact/): How to reach our team and get in touch - [Careers](https://www.salonfelice.ca/careers/): --- ## Locations ### 3531 Uptown Boulevard #114 Victoria, BC V8Z 0B9 Salon Felice Uptown brings Aveda's plant-powered artistry to Victoria's open-air Uptown shopping district, a lively corner of the city known for its walkable charm and strong sense of community. As a longtime Aveda Salon and certified Green Circle Salon operating for over 30 years, we craft cuts, colour, and curly cuts with the same coastal ease that draws people to this part of town. Guests come to us for balayage and foilayage, precision haircuts, and our signature Head Spa rituals like the Botanical Repair and Invati Ultra Advanced treatments, each designed to restore hair using sustainable, botanical formulas. Whether you're after a root touch up between appointments or a full extensions transformation, our stylists tailor every service to your hair, your lifestyle, and the relaxed rhythm of this vibrant shopping hub. Stop by and let us nurture your hair with the same care this community gives back to its neighbours. - Address: Victoria, 3531 Uptown Boulevard #114 - Phone: (250) 727-0766 - Email: uptown@salonfelice.ca - Hours of operation: Monday: 11:00 AM–06:00 PM, Tuesday: 09:30 AM–06:00 PM, Wednesday: 09:30 AM–06:00 PM, Thursday: 09:30 AM–08:00 PM, Friday: 09:30 AM–08:00 PM, Saturday: 09:00 AM–06:00 PM, Sunday: 11:00 AM–06:00 PM #### Reviews > "The new Salon Felice is gorgeous! Professional staff, amazing Aveda products and a great environment. Sara is great! Love her speed and ability to know exactly what I'm looking for." — Sarah Race (Google, ★5) > "Bee has been an absolute game changer for this salon! She is so welcoming and always styles my hair to perfection. I’ve finally found my go-to stylist who understands my lifestyle and gives me the perfect haircut every time. I absolutely love her and this place — highly recommend! She truly deserves every raise and recognition." — Jasmeen (Google, ★5) > "Three of us (Bride, Maid of Honor and Mother of the Bride) went to this salon on June 6th to have our hair done for my daughter’s wedding. LOVED the outcome! Staff were amazing, treated us like royalty. Thank you so much. We highly recommend!!" — Corinne Besler (Google, ★5) > "Deanna is the best! Intelligent, caring, funny and most important she is an artist with my hair in knowing exactly how to cut and color it. Thank you Deanna and keep up the amazing work." — Dana Chlysta (Google, ★5) > "Sarah was lovely and did a great job on my cut and curtain bangs. It’s nice to have a hairstyle again. I’ll definitely be a return customer :) thanks Sarah! Great experience!" — Kirsten Beiermeister (Google, ★5) > "My stylist Sara is a wonderful professional. She really knows how to make my fine hair look rich and abundant. Her sunny nature adds to the experience." — Sandra P. Hunter (Google, ★5) --- ## Services ### [Head Spa](https://www.salonfelice.ca/services/head-spa/) Plant-powered scalp care meets deep relaxation in every Head Spa service, each one featuring an Aveda sensory ritual, personalized scalp analysis, hot towels, and customized product selection. It is a mindful escape crafted to nourish your scalp, restore your hair, and leave you feeling genuinely renewed. - [Invati Ultra Advanced™ Thickening Head Spa](https://www.salonfelice.ca/services/head-spa/invati-ultra-advanced-thickening-head-spa/) — Starting at $195.00: Includes: * Scalp exfoliation & circulation massage * Invati™ thickening treatment system * Extended scalp massage * Steam therapy & cooling ritual * Scalp serum & volumizing finish * Cannot be combined with a color service - [Botanical Repair Strength & Repair Head Spa](https://www.salonfelice.ca/services/head-spa/botanical-repair-strength-repair-head-spa/) — Starting at $185.00: Includes: * Scalp exfoliation & massage * Botanical Repair™ bond-building treatment * Strengthening masque + steam therapy * Stress-relieving scalp & neck massage * Cooling scalp ritual * Finished style * Cannot be combined with a color service - [Nutriplenish Hydration Head Spa](https://www.salonfelice.ca/services/head-spa/nutriplenish-hydration-head-spa/) — Starting at $185.00: Includes: * Intensive oil infusion * Yin-yang hair massage * Scalp exfoliation & hydration masque * Steam therapy * Scalp serum finish * Finished style * Cannot be combined with a color service - [Scalp Renewal Restorative Head Spa](https://www.salonfelice.ca/services/head-spa/scalp-renewal-restorative-head-spa/) — Starting at $175.00: Includes: * Full scalp consultation & camera analysis * Scalp exfoliation + balancing masque * Extended scalp, neck & shoulder massage * Steam therapy & cooling ritual * Scalp serum application * Finished style * Cannot be combined with a color service (75 Minutes) - [Express Scalp Head Spa](https://www.salonfelice.ca/services/head-spa/express-scalp-head-spa/) — Starting at $95.00: Includes: * Scalp analysis * Scalp exfoliation + cleansing ritual * Short therapeutic scalp massage * Aromatherapy & hot towel ritual * Quick blow-dry . * Cannot be combined with a color service (40 Minutes) - [Aveda Ultimate Head Spa Ritual](https://www.salonfelice.ca/services/head-spa/aveda-ultimate-head-spa-ritual/) — Starting at $235.00: Includes: * Advanced scalp analysis * Customized scalp + hair treatments * Extended massage (scalp, neck, shoulders, arms, hands) * Steam therapy & aromatherapy journey * Cooling ritual * Finished style * Cannot be combined with a color service (90 Minutes) ### [Haircuts](https://www.salonfelice.ca/services/haircuts/) From classic clipper cuts to scissor-crafted shapes for every length, each haircut begins with a personalized consultation so your style, hair type, and lifestyle guide every snip. Our stylists blend technical precision with artistry to create looks that are flattering, wearable, and uniquely yours. - [Bang Trim](https://www.salonfelice.ca/services/haircuts/bang-trim/) — Starts From $20.00: A speedy touch-up to keep your bangs neat, tidy, and on-point! Perfect for maintaining shape and style between full cuts. (15 Minutes) - [Clipper Cut](https://www.salonfelice.ca/services/haircuts/clipper-cut/) — Starting at $50.00: Keep it fresh and sharp with a clean, custom clipper cut made just for you! Perfect for short, low-maintenance styles that never miss the mark. Your visit includes a quick consultation, refreshing shampoo, expert clipper work, our signature blow dry, and those finishing touches that make all the difference.Please note: this service doesn’t include straight razor fades, skin fades, or beard trims. (45 Minutes) - [Kids Cut (9 And Under)](https://www.salonfelice.ca/services/haircuts/kids-cut-9-and-under/) — Starting at $45.00: A haircut made just for little ones! This service includes a quick consultation, a standard cut, and finishing touches to keep hair looking neat, comfortable, and full of personality. (45 Minutes) - [Short Scissor Cut](https://www.salonfelice.ca/services/haircuts/short-scissor-cut/) — Starting at $58.00: A tailored haircut designed to shape and style short hair with softness, texture, and effortless movement. Perfect for creating bold, detailed, or edgy looks full of character. Your service includes a personalized consultation, relaxing shampoo, expert scissor cut or razor work, our signature blow dry, and refined finishing touches for a flawless finish. (45 Minutes) - [Standard Cut](https://www.salonfelice.ca/services/haircuts/standard-cut/) — Starting at $78.00: Ready for a refresh? This personalized haircut is perfect for medium to long hair—whether you’re maintaining your shape, lightening things up, or going for a whole new vibe. Your service includes a quick consultation, relaxing shampoo, expert cut, our signature blow dry, and those final touches that make your hair look (and feel) amazing. (60 Minutes) - [Youth Cut (10-12)](https://www.salonfelice.ca/services/haircuts/youth-cut-10-12/) — Starting at $60.00: A haircut tailored for growing styles! This service includes a consultation, shampoo, standard cut, signature blow dry, and finishing touches to keep hair looking fresh, neat, and easy to manage. (45 Minutes) ### [Colors](https://www.salonfelice.ca/services/colors/) From subtle dimension to bold, head-turning transformations, our Aveda colour services use plant-powered formulas to craft tones that are vibrant, healthy, and uniquely yours. Whether you're refreshing your roots or reimagining your look entirely, every service is thoughtfully customized to your hair and goals. - [Full Foil](https://www.salonfelice.ca/services/colors/full-foil/) — Full Foils Short Hair: Starting at $180.00 - Full Foils Medium Hair: Starting at $195.00 - Full Foils Long Hair: Starting at $210.00 - Full Foil Ex Long Hair: Starting at $225.00: Go all in on brightness and dimension! Full foils evenly distribute highlights throughout your entire head, creating a radiant, multi-tonal look from every angle. Whether you’re going lighter or just adding extra glow, this service delivers stunning, all-over impact. - [Partial Foils](https://www.salonfelice.ca/services/colors/partial-foils/) — Partial Foils Short Hair: Starting at $150.00 - Partial Foils Medium Hair: Starting at $165.00 - Partial Foils Long Hair: Starting at $190.00 - Partial Foils Ex Long Hair: Starting at $205.00: Add brightness where it counts! Partial foils highlight key sections—around your face, crown, or part line—to add natural dimension and movement. Perfect for a subtle refresh or to maintain your full foil in between visits. - [Root Touch](https://www.salonfelice.ca/services/colors/root-touch/) — Root Touch Short Hair: Starting at $135.00 - Root Touch Medium Hair: Starting at $145.00 - Root Touch Long Hair: Starting at $155.00 - Root Touch Ex Long Hair: Starting at $165.00: Keep your colour fresh and flawless! A root touch-up refreshes regrowth and keeps your shade even from root to tip. Ideal for maintaining all-over colour or covering grey between full colour appointments. Includes a relaxing shampoo and blow dry for that just-done shine. - [Additional Color Services](https://www.salonfelice.ca/services/colors/additional-color-services/) — Toner Refresh: Starting at $95.00 - Balayage Colour: Starting at $250.00 - Bleach / Enlightener: Starting at $200.00 - Mens Gray Blending: Starting at $65.00: From refreshing toner treatments and seamless grey blending to custom balayage and full enlightening services, these additional colour options let your stylist fine-tune, enhance, or transform your look with plant-powered Aveda formulas crafted for your hair's unique needs. ### [Consultation](https://www.salonfelice.ca/services/consultation/) A free 15-minute chat with one of our expert stylists to talk through your hair goals, explore your options, and get personalized recommendations before you commit. Required for colour corrections, perms, smoothing treatments, extensions, and updos, and highly recommended for all new guests. - [Consultation](https://www.salonfelice.ca/services/consultation/consultation/): Consultations are required for perms, smoothing treatments, colour corrections, extensions, and updos, and highly recommended for all new clients to ensure the best results and experience possible. (15 Minutes) ### [Styling](https://www.salonfelice.ca/services/styling/) From beachy waves to sleek blowouts and polished updos, our styling services are crafted to bring your vision to life with care and precision. Each look is tailored to your hair type and lifestyle, so you leave feeling confident and completely yourself. - [Luxury Blow Out](https://www.salonfelice.ca/services/styling/luxury-blow-out/) — Starting at $85.00: A full blow dry styled to perfection, your hair is shampooed, conditioned, and finished with expert technique so every strand falls beautifully into place. It's the kind of polished, long-lasting result that feels as good as it looks. (45 Minutes) - [Luxury Blowout Long Hair](https://www.salonfelice.ca/services/styling/luxury-blowout-long-hair/) — Starting at $90.00: Designed for longer lengths and fuller densities, this luxurious blowout gives your hair the extra time and care it deserves, leaving every strand smooth, voluminous, and beautifully finished. You'll leave feeling polished and confident, with a sleek, salon-worthy result that moves as beautifully as it looks. (60 Minutes) - [Dry Tool Style](https://www.salonfelice.ca/services/styling/dry-tool-style/) — Starting at $55.00: Heading out and need a quick refresh? This styling service uses hot tools to create soft waves, curls, or a sleek finish—no wash needed. Perfect before an event or night out! Available on clean, dry hair. (45 Minutes) ### [Packages](https://www.salonfelice.ca/services/packages/) Bundles that pair our most-loved cut and colour services together, so you can enjoy a full, personalized experience from start to finish. Each package is crafted to give your hair everything it needs in one mindful, eco-luxury visit. - [Basic Hair Package](https://www.salonfelice.ca/services/packages/basic-hair-package/) — Starting at $93.00: This Package Includes: * Luxury Blow Out * Standard Cut (105 Minutes) - [Haircut & Refresh Package](https://www.salonfelice.ca/services/packages/haircut-refresh-package/) — Starting at $128.00: This Package Includes: * Shine Treatment Add On * Standard Cut * Toner Refresh Add On To Cut Or Style (120 Minutes) - [Styling Package](https://www.salonfelice.ca/services/packages/styling-package/) — Starting at $80.00: This Package Includes: * Dry Tool Style * Luxury Blow Out * Masque Treatment Add On (105 Minutes) --- ## Team ### Angie Iorio — Master Stylist With over 35 years of experience behind the chair, Angie brings a deep love for her craft and a genuine connection to every guest she works with. Known for her signature layered cuts and dimensional, lived-in colour, she creates looks that feel effortless and natural, enhancing each guest’s unique style while maintaining the hair’s integrity. Angie’s commitment to Aveda stems from her belief in mindful beauty and the power of plant-based care. She takes pride in using and recommending products that are vegan, chemical-free, and gentle on both people and the planet. Guests can expect a thoughtful consultation, personalized service, and an experience rooted in confidence, care, and connection. Outside the salon, Angie loves to travel and spend time outdoors, always seeking new adventures and inspiration from the world around her. [View Profile](https://www.salonfelice.ca/team/angie-iorio/) ### Deanna Brown — Master Stylist Since 2010, Dee has brought creativity, precision, and care to every guest experience. She specializes in balayage and fashion colours, blending artistry with Aveda’s naturally derived colour line to create looks that are truly one of a kind. As an Aveda-trained stylist, Dee is deeply aligned with the brand’s mission of ethical, sustainable, and mindful beauty. Guests can expect professionalism, attention to detail, and a welcoming atmosphere that reflects the collaborative spirit of the Salon Felice team. Outside of work, Dee enjoys exploring her creative hobbies and spending time with family. - [Instagram](https://instagram.com/dee_brown_hair/) [View Profile](https://www.salonfelice.ca/team/deanna-brown/) ### Martin Parker — Master Stylist With over 25 years of experience, Martin brings creativity, precision, and genuine care to every guest in his chair. He’s especially passionate about red tones and smoothing treatments, taking pride in creating colour and texture that feel effortless and natural. Martin believes in Aveda’s mission as a way of life — one that values sustainability, giving back, and conscious beauty that benefits both people and the planet. Guests can expect a thorough consultation, honest guidance, and a welcoming atmosphere where everyone feels comfortable. Outside the salon, Martin is an avid LEGO collector and loves to travel, drawing inspiration from new cultures, places, and cuisines. [View Profile](https://www.salonfelice.ca/team/martin-parker/) ### Sara Nuell — Master Stylist With over a decade of experience, Sara approaches hair as both an art form and a personal expression. Inspired by the colours and textures found in nature, she creates customized cuts and colour that celebrate individuality — from soft, lived-in tones to bold, statement looks. Sara has worked with Aveda for more than eight years and deeply values the brand’s commitment to sustainability and community. For her, using products that care for both people and the planet makes every service more meaningful. Dedicated to continued education and new techniques, Sara brings creativity, precision, and a little magic to every guest experience. Outside the salon, she enjoys concerts, travel, painting, and quiet evenings at home with her dog. - [Instagram](https://instagram.com/snuellhair/) [View Profile](https://www.salonfelice.ca/team/sara-nuell/) ### Asami Isotani — Senior Stylist Asami believes a great haircut can transform your look and elevate how you feel. With an eye for detail and a creative approach, she customizes every cut and colour to complement each guest’s unique features, lifestyle, and style goals. Passionate about Aveda’s mission, Asami values working with naturally derived products that are kind to the planet and support sustainable, cruelty-free beauty. Guests can expect a thoughtful consultation, personalized recommendations, and a relaxing, confidence-boosting experience. Outside the salon, Asami loves exploring Vancouver Island with her husband and son, swimming, playing outdoors, and discovering new places together. - [Instagram](https://instagram.com/asami88vic/) [View Profile](https://www.salonfelice.ca/team/asami-isotani/) ### Cher Webster — Senior Stylist Cher approaches every service with artistry and intention, tailoring each cut and colour to enhance her guests’ natural beauty and personal style. She believes that great hair starts with listening — and her consultations are all about understanding each guest’s goals to deliver results that feel both beautiful and easy to recreate at home. Passionate about Aveda’s naturally derived, plant-based products, Cher values working with ingredients that promote healthy hair and a healthy planet. Guests can expect her full attention, creativity, and care in a relaxed, welcoming atmosphere. Outside the salon, Cher enjoys cooking, connecting with friends and family, and spending quiet moments drawing and exploring new ideas. [View Profile](https://www.salonfelice.ca/team/cher-webster/) ### Maxine Montpetit — Master Stylist Maxine is a stylist with years of experience behind the chair. She graduated from Paul Mitchell The School in Tampa, Florida, and completed advanced training at the Vidal Sassoon Academy in Miami and Chicago, with further education from Sam Villa and Martin Parsons. She specializes in precision cutting, blonding, balayage, color, Bellami hair extensions, and curly hair—from soft waves to defined coils. Born and raised in Alberta, Maxine attended the University of Alberta before spending 15 years in Tampa Bay. She relocated to Victoria in 2023 and is excited to be part of the island community. - [Instagram](https://instagram.com/maxinemontpetit/) [View Profile](https://www.salonfelice.ca/team/maxine-montpetit/) --- ## FAQs ### Default Provided #### Where is Salon Felice Uptown located? You'll find us at 3531 Uptown Boulevard #114, Victoria, BC V8Z 0B9, in Uptown Victoria's open-air shopping district. It's an easy stop for beauty and wellness in the heart of the community. #### What are Salon Felice Uptown's hours? We're open Monday and Sunday from 11am-6pm, Tuesday, Wednesday, and Saturday from 9:30am (9am Saturday) to 6pm, and Thursday-Friday from 9:30am-8pm for evening appointments. #### What services does Salon Felice Uptown offer? Salon Felice Uptown offers Cuts, Colour, Head Spa treatments, restorative Treatments, and Extensions. Every service starts with a personalized consultation using Aveda's plant-powered formulas, so each visit is crafted for your hair and lifestyle. #### What is included in a Head Spa treatment? Every Head Spa includes an Aveda sensory ritual, scalp analysis, hot towels, and a customized product selection. Options range from the Scalp Renewal Express to the Aveda Ultimate Head Spa Ritual for deep, plant-powered relaxation. #### Does Salon Felice Uptown offer curly hair cuts? Yes, Curly Cuts are one of our featured services. Our stylists specialize in curly hair types, shaping each cut to enhance natural texture and movement. #### Do you offer balayage or foilayage colour services? Yes, Balayage is a featured service here, along with full BalayageFoilayage options. We use Aveda's plant-powered colour formulas to create dimension that looks vibrant and healthy. #### Can I get hair extensions at Salon Felice Uptown? Yes, we offer Extensions applied with precision for seamless length, volume, and dimension. Hair is not included in the service, so we'll discuss the best option during your consultation. #### How much does a Head Spa service cost? Head Spa pricing starts at $95 for the Scalp Renewal Express and goes up to $235 for the Aveda Ultimate Head Spa Ritual. In between, you'll find Botanical Repair™, Nutriplenish™, and Invati Ultra Advanced™ Head Spas. #### What hair care products does Salon Felice Uptown use? We use Aveda's plant-powered products across every service, from colour to Head Spa rituals. Salon Felice Uptown is also a Green Circle Salon, reflecting our commitment to eco-luxury and sustainable beauty. #### How long has Salon Felice Uptown been serving the community? Salon Felice Uptown has been open for more than 30 years. We're also a certified Aveda Salon and Green Circle Salon, reflecting our long-standing commitment to eco-luxury and sustainable beauty. --- ## Social - [Instagram](https://instagram.com/salonfelice_uptown/)